Thursday, November 10, 2016

12 truths about Vector Marketing you should know before you join

You’ve probably had someone approach you to buy a new knife set and they were likely from Vector Marketing. They’re those sharp dressed door-to-door sales guys making generous commissions on Cutco knife sets.

They’ve been around for quite a while, and they don’t seem to be falling out anytime soon since they actually have a legit product. Does this mean I’m involved?

This video explains everything:


Make sense? Either way, here’s 12 truths about Vector Marketing you should know before you join.

#12. Marketing and sales for Cutco Cutlery

Vector Marketing sounds like an independent marketing agency, but it’s actually the marketing and sales wing of Cutco Cutlery, a manufacturer of high-quality knife sets.

They’ve been around for over 65 years, and they’re headquartered in Olean, New York.

And they do incredibly well in their sales and marketing. Over 15 million homes in North America have CUTCO products in their kitchen.

#11. Recruiting targets students

If you’ve been a student in the past 10-20 years, or are the parent of a high school or college student, there’s a good chance you’ve seen those little envelopes from Vector Marketing offering job interviews.

Vector Marketing is infamous for recruiting older high school students and undergraduate students. In fact, they are the largest recruiter of undergraduate students in the United States. [1]

While they send out job and interview “offers”, like most MLMs, anyone can become a distributor. You don’t have to have a specific major or any work experience.

Some would call this a smart recruiting strategy, but others consider it predatory.

#10. Growing Canadian presence

While they’re most widely known in the United States, Vector Marketing has been growing their presence and sales in Canada for the past 25 years.

In fact, their Canadian National Recruiting Manager, Sherrie Dickie, is a recruitment badass. She’s been building up their Canadian sales force since 1996 and is personally responsible for over $450,000 in merchandise sales. She recently won the prestigious Ontario Regional Recognition Award from the Canadian Association of Career Educators and Employers. [2]

#9. In-home…knife parties?

I’m not really sure how they swing this one.

While their distributors are starting to utilize virtual channels for marketing and sales, they still rely largely on in-home appointments for selling their product.

But in-home appointments are no longer very effective for sales and marketing, and haven’t been for years. People have become more and more wary of letting strangers into their homes, or even opening their doors to strangers, so it just doesn’t work like it used to. CITE

On top of that, this company is selling knives.

Would you let a complete stranger into your home to show you their knife set?

No thank you.

#8. Guaranteed commission

Distributors are offered a guaranteed commission on each in-home appointment they attend, even if they don’t sell a single product. This is almost unheard of in MLM.

They often market this on their recruitment advertisements as a “guaranteed base pay”, calming the worries people have about working solely for commission. The amount is $17.25/appointment.

According to Vector, they do this because they don’t want their sales reps to feel excessive pressure to make sales or get pushy with their tactics. They also claim that most people who are shown the product buy something anyway. [3]

Of course, there is a catch.

They have to be showing the CUTCO products to “qualified customers”. This is not defined on their website.

Also, because sales reps are independent contractors, they’re not reimbursed for the money they spend on things like gas or public transportation, which can sometimes add up to as much as the base pay for a given appointment.

Finally, they have to get the appointment. Again, I can’t imagine this is an easy task with an opening line like “Hi, you don’t know me but I’m Bob, I work for a company you’ve never heard of, can I come to your home and show you my knives?”

Still, it’s something, and it’s closer to base pay than any other MLM offers.

#7. 10% commission on sales

Their commission rates are embarrassingly low – 10%.

That being said, if reps sell enough, they can bump up their commissions a bit, all the way to 35%. But few do. [4]

#6. Top 20 direct-selling company

Vector Marketing has continually ranked as a top MLM.

Just this year, they were named in the Direct Selling Association’s DSA Top 20. This award is based on net sales, so it means that Vector Marketing has some of the highest sales numbers of any MLM in the United States. [5]

#5. Branch offices for distributors

With most MLMs, the work is 100% remote, and training is mostly virtual unless you’re lucky enough to be able to afford to go to the annual training conventions.

But Vector Marketing has 250 year-round district offices in the United States, Canada, and Puerto Rico. They also open up hundreds (this year over 450 in all 50 states) temporary branch offices to accommodate their summer workforce.

Having the chance to work in person with your sales manager is huge in an industry that usually offers little to no sales training aside from a few brochures. [6] [7]

#4. Management opportunities for students

Accomplished student sales representatives have the opportunity to become summer branch managers, where they manage teams of 30+ sales people in their area.

Many of these branch managers are 18 or 19 years old, so while they might not always make bank, it is a leadership opportunity that they probably won’t get anywhere else (besides Digital Altitude).

#3. No start-up cost or inventory necessary

They used to charge new reps a deposit in order to loan them a knife set for sales purposes, but now they loan the knife set free of charge.

Reps can keep this set for showing purposes as long as they remain active, and they simply return it to the company when they don’t want it anymore. They don’t have to buy any inventory in order to make sales.

This is fantastic, especially for students, who can’t really afford to invest in a $300 monthly autoship.

#2. Students Against Vector Exploitation (SAVE)

Vector Marketing has a rep for spamming students in every way, shape, and form possible in order to recruit new reps.

They send non-stop emails, letters, make constant phone calls, and even attempt to contact potential recruits through Facebook and other social media channels.

The spam is so bad, that a group of college students across the nation actually banded together in 2003 under the name of “Students Against Vector Exploitation” (SAVE) to expose their “unethical” business practices. The Yahoo page has 1,219 members. [8]

Not a small number, although it is exponentially smaller than the amount of sales reps Vector still manages to recruit every year.

#1. Single-level marketing company

Vector Marketing is a little different in that they claim not to be an MLM at all. According to them, their reps can earn incentives and prized for recruiting new sales reps, but they don’t get paid on a multi-level downline.

Call it what you want, but the concept remains. Sell as many products as you can to your warm market (friends, family, coworkers). But after those run out, then what?

Not saying it’s impossible to make money, but don’t expect a substantial passive income stream.

If you like automated ways to build passive income, there are better ways.

(and you can trash those old MLM habits, too)


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