FuXion is teas and drink mixes meets network marketing.
Their products come through biotechnology and traditional remedies from the people of the Amazon, the Andes, and Asia.
FuXion’s three-pronged approach to its sellers’ success utilizes products developed to support general health, weight management, athletic performance, and anti-aging, combined with programs to support emotional and financial health, leading to True Health.
FuXion was founded in 2006 by Álvaro Zúñiga Benavides, the current chairman and CEO of the company. According to DirectSellingNews.com [1], plans are underway to construct FuXionLand in Peru, to include a convention center, research lab, spa, and other company facilities.
The company plans to continue its expansion into Europe, and work towards sales of $500 million within three years.
Sign-Up Cost: Under $500
Global Revenue: $100 million
The Good: FuXion offers a broad variety of products that capture consumer trends accompanied by a varied and robust compensation plan.
The Bad: It’s hard for prospective Independent Entrepreneurs to get hard facts about joining the team from the company’s website, and the compensation plan can be hard to understand.
Google Trends
Products
FuXion’s Independent Entrepreneurs recommend (never sell!) more than a dozen products across four broad areas of health and wellness. The product catalog includes:
- nutraceuticals (On, Off, RGX1, Veramas),
- weight management (Flora Liv, Liquid Fibra, Te NoCarb, Termo Te),
- athletic performance (Vitaenergia Xtra T, FLX Te), and
- anti-aging (Passion, Probal, Ganomas Cappuccino, Beauty In) systems.
These products are herbal teas and powdered drink mixes that are generally taken daily.
Ingredients range from things like amino acids and Vitamin B complex to fruit and vegetable extracts like ginger and marigold extract. The company combines knowledge based in science and traditional cultures for the benefit of consumers seeking True Health through Physical Health (FuXion products), Emotional Health (FuXion’s own leadership programs), and Financial Health (a compensation plan for Independent Entrepreneurs who recommend FuXion products to others).
Opportunity
The compensation plan as discussed on the website is rather vague, and frankly, a little frustrating. Telling someone there are 15 Ways to Win is great but not much use if you don’t show someone how they can actually achieve it, in specifics.
Compensation is outlined in four broad themes: Purchasing, Teamwork, Lifestyle, and Total Success. Methods of compensation include the traditional commission as well as bonuses based on team sales, plus non-traditional stipends for a car or office space/home, and profit-sharing.
Potential entrepreneurs are encouraged to sign up for FuXion through the person who recommended the company to them, or contact FuXion directly to buy a starter kit (the price of which is never stated, anywhere on company materials available online). There is no method of enrolling in the Independent Entrepreneur program through the general website, although contact information for FuXion’s U.S. office in Dallax, Texas, is available and easy to find.
The company Evolution Plan posted to the web in December 2015 cites a return on investment rate of 25% for Independent Entrepreneurs. Products are purchased by entrepreneurs at a discount, and then sold to consumers at a markup, with the entrepreneur earning the difference.
As sales increase, the discount can, too, so that the return on investment also goes up, to a maximum of 43%. According to a March 2015 price list posted online, the cost of FuXion products ranged from $25-$55; depending on the discounts you’ve earned, you can purchase these products for $17.50-$38.40, meaning you earn 20%-30% of the retail coast after you sell it.
Entrepreneurs get a customized website that offers their preferred customers the ability to purchase products directly through an online storefront. Both consumers and entrepreneurs can earn points for these purchases, which can be redeemed for special prizes, perks, and drawings.
Compensation is paid out to entrepreneurs at regular intervals, although some conditions may apply; for example, minimum purchase thresholds must be met to earn and keep certain compensations, or an entrepreneur’s downline must meet certain performance standards to earn bonuses.
The Good
FuXion’s holistic approach to building a business is refreshing. Their product promises aren’t pie-in-the-sky perfection but better living in general.
Entrepreneurs have access to online training opportunities, as well as related workshops and other programs to help grow their small business and facilitate success. The vibe that comes from viewing the FuXion website is that this is a company that genuinely wants its direct sellers to succeed, and that having a balanced life is important, too.
According to DirectSellingNews.com, company sales climbed from $80 million in 2014 to $100 million in 2015, with the greatest company sales coming from Peru; breaking into the U.S. market is FuXion’s newest territory.
The Bad
For a company that counts on people signing up to sell products for its own success, FuXion certainly doesn’t make it easy for folks to do so. All compensation information was located through Internet research rather than through direct website content or links.
Also, it’s frustrating that all of the video content on the website is available in Spanish only; while each video is accompanied by a bulleted list of key take-aways in English, it’s hard not to wonder if you’re missing some of the nuances a native Spanish-speaker will pick up from the videos.
At the same time, some of the English-language content doesn’t seem to be written by a native-English speaker. In many other cases, this would be an immediate red flag; however, it’s clear from the start that this is a South American company making in-roads into the U.S. market, so it seems likely that these are kinks to be ironed out rather than deal-breakers.
What compensation information is available, it is rather confusing in tone and terminology. Whether this is intentional or not, the Evolution Plan needs to be studied carefully prior to making any decisions.
Recap
FuXion – at least on paper – looks like a company that’s going places, although there are some areas of concern. An increase in sales from $80 to $100 million in a year means strong growth, probably due in part to the supply chain management experience of its CEO, Álvaro Zúñiga Benavides. The company is established in several South American countries, and now the U.S.; plans are underway for further expansion into Europe and then Asia, another good sign.
Product packaging and marketing materials tout the advantages of nutraceutical science combined with traditional, indigenous wisdom, both of which capitalize on current consumer trends. If only the website content were more clear when it comes to providing all content in the native language of the country it’s operating in, prospective sellers might feel more confident.
Also, making the Evolution Plan more readily available is important, too; if you want folks to sell your products, don’t make it hard for them to find out how they’ll be compensated for their hard work.
via http://mlmcompanies.org/fuxion/
No comments:
Post a Comment