Monday, July 24, 2017

Monat takes MLM by storm with premium haircare products

Monat is a wellness MLM with a main focus on hair care and known for their “wash and wine” parties.

Their product is actually pretty unique for an MLM. At the same time, it’s a competitive industry with a lot of monsters (see: Arbonne, Oriflame, Perfectly Posh).

So have I been involved with Monat?

This video explains everything:

Make sense? Either way, here’s the full review on Monat.


Monat does everything that most MLMs try to do but fail miserably. They are classy and forward-thinking. Their products are naturally based and backed by tons of research. Their home parties are actually sort of fun.

Monat was launched just a couple years ago in 2014 by Luis and Rayner Urdaneta. They’re headquartered in Miami, Florida. Monat stands for Modern Nature.

Within just one year of launch, Monat was already pushing $25 million in annual revenue. They hit the ground running fast, and it’s really no wonder.

For starters, brother-son duo Luis and Rayner had already run one very successful direct sales company in the cosmetics niche: L’eudine. They’re a massive ($200+ million in annual revenue) MLM in Latin America that has recently started to expand into the United States.

What’s more, Monat is a subsidiary of parent company Alcora, also founded by Luis. So they already had some massive capital and experience to work with when they finally started up Monat.

By 2016, annual sales for Monat was already at $41 million. All this won them the 2016 Gold Stevie award for Startup of the Year.

How much does Monat cost?

Monat has a $99 start-up fee that includes a kit filled with marketing materials and training information. You are also required to pay an annual renewal fee of $19.95.


Monat sells naturally-based hair care products at a premium price, and it’s working well for them. Their products are scientifically tested and very popular among their loyal following.

One of the reasons Monat has done so well is that they’ve formulated products that combat specific hair care issues that many people suffer from such as hair loss, aging, dandruff, and thinning/breakage. For many people, Monat is the only product on the market that really targets their needs.

You’ve got products like Head & Shoulders for dandruff, but they’re full of parabens and harmful chemicals.

You’ve heard of anti-aging creams and foundations, but have you heard of anti-aging hair care products? Probably not, because Monat is the first company to develop products that fight hair aging.

Yes, hair ages. According to a study done by the University Hospital of Zurich’s Department of Dermatology and Hair Clinic, aging causes weathering of the hair shaft and aging of the hair follicle. Aside from graying, this also causes your body to decrease its hair production greatly over time, and it causes hair loss. [1]

The primary formula that Monat uses to combat these effects is their Rejuvinique oil, which can be found in most Monat products. It’s composed of a patented blend of 11 different oils that are designed to keep your hair follicles healthy and promote hair growth by restoring your hair’s essential oils and nutrients.

Monat products are made from high-quality botanicals and essential oils, and they don’t contain sulfates, silicone, parabens, harsh fragrances, and other fillers. Unlike most hair products, Monat’s aren’t a short term fix that will damage your hair with harmful chemicals in the long run. They’re also cruelty-free

Some of their most popular products include:

  • Renew Shampoo
  • Restore Leave-In Conditioner
  • Refinish Control Hairspray
  • Replenish Masque

They aren’t cheap, at all. Don’t expect drugstore prices. However, if you compare them to high-end salon products, the pricing is about the same. Most products range from $30-$60. Their Magnify Treatment System, meant to increase volume, comes with a shampoo, conditioner, and mousse for $99.

Compensation Plan

Of course, if you enroll as a distributor, you get pretty generous discounts on these products.

There are 5 ways to earn with Monat:

  1. Sales Commissions
  2. Sponsor & Develop
  3. Builder Bonus
  4. Advancement Bonuses
  5. VIP Customers Sales

Sales commissions range all the way up to 40%, which is great. It’s pretty much as high as it gets in MLM, with the exception of a select few that offer up to 50% commission. You do have to work pretty hard to reach that 40% commission rate though, as it requires you to sell a lot of product on a monthly basis.

Sponsor & Develop is the bread and butter of this plan. This is where you get rewarded for building up a large, successful downline, and it’s where you’ll make most of your money if you do well with Monat. Aside from a $100 fast start bonus and a $150 fast builder bonus, you can also earn up to 12% in unilevel bonuses, 4% in generational bonuses (up to 5 levels deep), and a 5% network bonus.

Builder Bonus is for folks who move up quickly to Silver or Platinum status and help their team members do the same. You can earn a $500 or a $1,000 bonus.

Advancement Bonuses are matching bonuses that you can earn on the achievements of your direct recruits. They range from $150 to $500.

VIP Customers Sales are customers that have signed up for the VIP program, which puts them on a recurring monthly autoship for their favorite products. You’ll earn a 15% commission on their monthly purchases without even lifting a finger.


Honestly, I’m pretty intrigued by Monat. I’ll be interested to see if they make it past the 5-year mark, because I can see great things in their future.

They’ve got an innovative product that works, a pretty decent compensation plan, and solid leadership.

What they don’t have is a business model that will help you get rich. It doesn’t matter how good your product and leadership are, the fact is that 99% of MLMers don’t make money. At all.

Spamming Facebook friends and holding in-home parties on a Sunday afternoon gets old, real quick. Especially when you’re shelling out hundreds of dollars to pay for training and product samples and not seeing a dime of it returned to you.

If it’s financial freedom you seek and you like automated ways to build passive income, there are better ways.

(and you can trash those old MLM habits, too)


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