Wednesday, March 8, 2017

Is Pure Haven Essentials worth joining? (review)

If there’s one kind of company that knows how to rebrand, it’s a failed MLM after a career-ending scandal breaks out.

In this industry, it’s the oldest (and most obvious) trick in the PR book. But a little scandal never hurt anyone, right?

Ava Anderson has bounced right back from a run-in with the USDA in the form of a brand, shiny new MLM: Pure Haven Essentials.

Does this mean I’m involved?

This video explains everything:

Make sense? Either way, here’s the full review on Pure Haven Essentials.


Pure Haven Essentials is a rebranding of Ava Anderson, which shut down after multiple USDA investigations into the company that found toxic chemicals in their products…despite their slogan being “quality products without harmful chemicals”.

Not only that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations. [1]

Well, the company wasted no time. They shut down on January 26th, 2016, and re-launched on February 12th ( 3 weeks later) as Pure Haven Essentials. [2]

Now they’re already back at claiming to be USDA Organic Certified. Luckily, this time it appears to be legit, and they already passed a pretty rigorous audit done by Oregon Tilth Certified Organic. [3]

Their application to be part of the Direct Selling Association is still pending.

Since re-launching they appear to have replaced their leadership more than once. Joe Ochoa was announced as their latest CEO back in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for nearly 4 years. [4]

According to his LinkedIn profile, he’s only their interim CEO, so it looks like the company is still in a major transition period and probably won’t be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership”. [5]

However, he’s already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he can turn the company around.

How much does Pure Haven Essentials cost?
It costs $99 to join and purchase the Pure Havens Essentials Business Kit, which includes a handful of products that can be sold.

Additionally, you need to do at least $300 PV per month to remain active.


Their products have the same focus on natural, safe ingredients that Ava Anderson did, except hopefully with more honesty added into the mix. Their slogan now is “safe. effective. trustworthy.”

The products fall into the following categories:

  • Skin Essentials
  • Body Essentials
  • Hair Essentials
  • Baby Essentials
  • Kid’s Essentials
  • Home Essentials
  • Men’s Essentials
  • Face Essentials
  • Oil Essentials
  • Spay Essentials

According to a statement the company made during the rebranding, all of their products are now made in-house at their manufacturing facility in Warren, RI.

The release also promises that the products use only the finest ingredients and absolutely no harmful chemicals. Furthermore, all products will include a full ingredients list.

The price points aren’t prohibitively expensive, but they’re certainly not cheap. An exfoliator will run you $21.95, a set of 3 bar soaps costs $19.95, and a glass cleaner costs $16.95. Definitely more than a $4 bottle of Windex, but if they really are organic and non-toxic, the extra money might be worth it for some.

According to Pure Haven Essentials, none of their products contain harmful ingredients. Using non-toxic products means a healthier lifestyle in general.

Their skincare products, specifically, are designed to keep your skin clean and moisturized in a sustainable, healthy way.

Side Effects
There are no known side effects associated with this company’s product, however past products have been identified as containing toxic ingredients.


There are four ways to make money repping Pure Haven Essentials:

  1. Commissions and Bonuses on Personal sales
  2. Downline Commissions
  3. Executive Promotion Advance Bonuses
  4. Executive Career Path and Compensation

Retail Commissions are between 30% and 50%, based on the following rubric…

  • Under $1,000 in monthly sales: 30% commissions
  • $1,000-$2,000 in monthly sales: 35% commissions
  • $2,000-$3,000 in monthly sales: 40% commissions
  • $3,000-$4,000 in monthly sales: 45% commissions
  • Over $4,000 in monthly sales: 50% commissions

A 50% commission rate on personal sales is pretty good, but you deserve more than a network marketing salary if you can manage to squeeze $4,000 a month out of your family and friends for cleaning products and bath soap.

Downline Commissions start out at 5% from the sales of your Level 1 recruits (direct recruits) and go up from there as you move up in rank.

  • Star Level Consultants (at least $300 PV/month) get 5% on their Level 1.
  • Double Star Level Consultants ($600 PV/month and $2,000 GV/month) get 7% on their Level 1 and 3% on their Level 2.
  • Triple Star Level Consultants ($800 PV/month and $4,000 GV/month) get 7% on their Level 1, 5% on Level 2, and 3% on Level 3.
  • Executive Consultants ($1,000 PV/month and $8,000 GV/month) get 7% on their Level 1, 5% on Level 2, 5% on Level 3, and 2% on all other levels to INFINITY.

Executive Promotion Advance Bonuses get you $500 when you hit Executive rank and another $500 each time someone in your downline hits Executive rank.

Executive Career Path and Compensation are essential generational bonuses that get you additional commission on your executive generations that increase as you move up in the executive rankings (Bronze Executive, Silver Executive, etc all the way to Diamond Executive).


Overall, they’ve got a legit compensation plan. Not only is it transparent and fairly simple, but it clearly focuses some attention on personal product sales and not just recruitment. The fact that even the highest rankings have to keep selling $1,000+ in product a month means that this MLM is less scammy than many.

Run-ins with the USDA in the past regarding toxic ingredients are pretty alarming, though. Hopefully they’ve got that taken care of completely, but it’s still a little early to say.

But you’ve GOT to build up a HUGE downline to do well in any MLM, and that’s hard enough to do at very well-established companies with perfect records.

Trying to do it at a company with a huge red mark on their record would be nearly impossible.

But if you like automated ways to build passive income, there are better ways.

(and you can trash those old MLM habits, too)


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