What’s better than a big pot of melted cheese? Two big pots, one with cheese, and one with chocolate. It’s like the food of the Gods.
Fondue practically sells itself, especially when it’s backed by the super-trendy Scentsy. That’s what Velata is all about, and they’re killing it. Does this mean I’m involved?
This video explains everything:
Make sense? Either way, here’s 11 essential truths you should know about Velata.
#11. A branch of Scentsy
Velata is part of the Scentsy family, a wildly successful and trendy MLM that sells home products.
However, they went edible with their new endeavor…
#10. Delicious chocolate fondue
Velata sells chocolate and cheese fondue warmers and chocolate and cheese fondue packages.
Their kits come with everything you need to hold a fondue party for your family and friends, or you know, binge on Netflix and gobble it up all by yourself.
Warmers use a silicone food-safe, microwave-safe, and dishwasher-safe dish specifically made for warming and serving food, so they’re different from their Scentsy warmers. They also include a 25-watt lightbulb to warm the product. Warmers also include four fondue forks.
They use patent-pending technology to keep the chocolate melted at the perfect temperature.
The chocolate they sell (separately) is premium Belgian chocolate, some of the finest in the world, and it’s specifically formulated to work with their fondue warmers. They come in microwavable pouches with pourable spouts, and the following four flavors:
- Dark chocolate
- Milk chocolate
- Caramel chocolate
- White chocolate
#9. The whole package for under $50
Velata’s products are affordably priced, unlike many MLMs that get away with overvaluing their product by relying on sales to their own distributors.
The fondue warmer is $40, and each chocolate pouch is $7. You can save money by combining them and purchasing in higher quantities.
#8. Fondue parties
Distributors encourage people to host Velata parties in order to bring in new customers and commissions for the distributor. Party hosts receive free products and 50% discounts as follows.
While in-home parties are starting to fall by the wayside (how many 20-somethings really want to spend their Saturday listening to sales pitches), fondue parties have seen lots of success (ever heard of Younique?).
Fondue in general is becoming a popular social event (check the wait times at the Melting Pot), and there’s no better way to entice crowds than by offering them free food.
#7. Effectiveness of samples for sales
Not only does this work for increasing attendance, but it helps skyrocket sales numbers.
Studies have shown, time and time again, that letting people sample your food exponentially increases your sales. 
Who doesn’t love food samples?
Literally no one. That’s why Costco continually blows other supermarkets out of the water with their sales numbers. 
#6. 20-34% commission on personal sales
Distributors gain 20-34% commission on their sales depending on their rank.
This is fairly in line with the 25%-30% industry average on commission, although distributors who tack high levels of personal wholesale volume onto their regular sales can earn up to 34%, which is above average.
#5. No need to maintain inventory
One of the worst parts of joining MLM is having to purchase and store boxes of inventory that you might not ever sell.
With Velata, that’s not a concern.
All of your orders ship directly to your party Hosts, your customers, or you, after they’ve already been placed. 
#4. $99 consultant starter kit
Joining Velata as a consultant requires that you purchase a $99 starter kit, which is a little on the spendy side for starting up in MLM.
However, it does include enough product to make up for the price. Aside from your typical business supplies (start-up guides, trainings, business cards, host brochures, catalogs, postcard invitations, and a carrying case), you get enough product to cover the $99 fee. It includes…
- Velata fondue warmer
- 4 fondue forks
- 2 caramel milk chocolate fondue pouches
- 1 dark chocolate fondue pouch
- 2 milk chocolate fondue pouches
- 1 white chocolate fondue pouch
- 5 Velata spatulas
- 1 Velata apron
Just don’t eat it all before your first fondue party.
#3. Introducing grilling products soon
They’re now introducing grilling products that are meant to be delicious and fuss-free. They’re a great grilling option for people who can’t afford or don’t have space for a full outdoor grill, or people who just want something easier and quicker.
Starting out, they’ll sell Velata raclette tabletop grills, made to prepare food for up to 8, and Velata artisan rubs, formulated for meats, fish, and veggies.
Smart decision on their part for diversifying their products and reaching out to new markets. They’ve got the sweet and savory tooths covered now, and they can move further into targeting men, who tend to be less interested in fondue.
#2. Just started in 2012
While they’re coming from a pretty established, successful MLM, Velata has only been around for about four years. They’re doing well, but it really hasn’t been long enough to know for sure if they’ll stick around.
The fact that their parent company, Scentsy, made $381.8 million in revenue in 2012 and was on the Forbes list of most promising companies in 2011 is certainly promising. 
#1. Consultants can sell at fairs and market in retail stores
Velata consultants are allowed to sell their product at all kinds of temporary events, fairs, and expos, either purchasing inventory ahead of time to sell on the spot, or taking orders at the event. This opens up some great selling opportunities, especially for consultants who live in bigger metro areas.
While they’re not allowed to sell their products in retail stores, they can set up a promotional display with marketing materials meant to generate new customers. This can be a useful way to generate leads if done correctly, then all consultants have to do is try and convert those leads to sales outside of the retail environment.
Could you make money with Velata? It is definitely possible. But would you be wasting your time?
Let’s just say there’s a good handful of better ways to spend your time if you want to make money. If you like automated ways to build passive income, there are better ways.
(and you can trash those old MLM habits, too)