The Limu Company is a multi-level marketing company in the health and wellness industry based in Lake Mary, Florida.
Gary Raser, who is one of the most successful and experienced businessmen in the multi-level marketing industry, co-founded the company in 2004 with the now retired Greg Bennett, who had a large role in creating the company’s infrastructure.
Raser has assembled a team of executives at Limu with over 100 years of experience in the MLM industry.
With a team of experienced and proven executives, Limu has displayed great stability during its more than decade in business. As long as this remains the case, there is reason to think Limu will have a bright future (1).
The Good: Award-winning company; no enrollment fee; frequent corporate events and enticing incentives.
The Bad: Expensive products with poor reviews; success tied to recruitment; company co-founder failed with similar company.
The foundation of Limu’s product line is a nutrient called fucoidan, which is extracted from several species of brown seaweed and is said to contain anti-inflammatory and anti-viral properties. The company’s flagship product is aptly called Limu Original and contains fucoidan mixed with a blend of four fruit juices that’s free of additional sugar or sweeteners.
The company’s next product is a meal-replacement shake called Limu Lean. Limu describes it as having fucoidan-rich seaweed extract, protein, and natural caffeine that will suppress appetite and provide energy, which in turn will promote weight loss. Limu Lean has several sister products, including Limu Lean Burn, a ready-to-drink shake, Limu Lean Cellular Cleanse, and Limu Lean Appetite Controller.
Finally there is Limu’s energy drink, which is called Blu Frog. This drink contains 2 oz. of Limu Original mixed with caffeine and B vitamins. The company claims it provides energy without the crash of similar products. There is also a Blu Frog 2 that is a similar product but contains less sugar.
Limu’s products are available through the company’s promoters. There is no sign-up fee, and once on board, there are 13 ways for promoters to make money:
- Customer Commissions
- First Order Bonus
- Fast Track Bonus
- 3-for Free Program
- 2K VIP Bonus
- Cash Bonuses
- Leader Pools
- LIMU BMW Club Bonus
- Leader Pools
- Level Bonus
- Reward Trips
- All-Access Bonus
- Lifetime Cash Bonus
One of the top benefits of joining Limu is that there is no enrollment fee, which is somewhat rare to find in the MLM industry. As expected, there are startup packs that the company sells to promoters, with the more expensive packs allowing you to make more money and receive bigger benefits, but this is typical of most MLM firms. The fact that there is no startup fee opens the door for people to join Limu on a part-time or trial basis without a huge amount of risk. The company also provides training to its promoters, which encourages those with limited MLM experience to join.
Limu also attempts to go the extra mile to help its promoters by hosting corporate events that help to bring distributors together to share tricks of the trade. This is a good way of trying to create a sense of community and camaraderie amongst promoters. Limu also has bonuses and incentives that are a level above the average MLM firm. Limu offers a car program and the opportunity to earn trips to a slew of vacation destinations, claiming that such incentives are attainable to distributors at lower levels of the company’s hierarchy than other MLM companies.
Finally, for what it’s worth, Limu has been the recipient of a number of awards and recognitions, including those related to business, marketing, event planning, and digital media. These awards are a nice feather in Limu’s cap and do create a certain level of credibility for the company, as does its A+ rating from the Better Business Bureau.
One of the potential pitfalls for Limu is a series of poor reviews of its products, specifically with regard to their taste. Of course, it shouldn’t surprise anyone that a product whose base ingredient is a nutrient derived from seaweed has issues with taste. Each person can decide about the taste on his or her own, but if nothing else it has created mixed reviews about Limu’s products. Other common complaints about the company’s products include their expensive price, which Limu does not list on its website, and the amount of iodine in them. The large amount of iodine can be a health hazard for some people, while the high price and questionable taste can make it difficult to find repeat customers.
There also appears to be a flaw in Limu’s otherwise attractive compensation plan. While the company’s lack of enrollment fee and training make it attractive to MLM newcomers, the compensation plan makes it difficult to make money on sales alone, despite the products being rather expensive. Thus, making a significant amount of money and qualifying for Limu’s most attractive incentives is difficult without recruiting a large network of promoters. Those new to MLM are unlikely to have the skill set to do this, even if they are hard workers who are dedicated to growing their business. This makes Limu more geared toward MLM veterans despite the way the company tries to appeal to newcomers
Anyone considering Limu should also be aware of Raser’s failed venture with a similar company. Raser once owned a company called Dynamic Essentials that also made products derived from seaweed. The FDA fined the company $2 million for making false claims about their product’s health benefits, forcing the company to shut down. The following year, Raser founded Limu, with his co-founder, Bennett, creating a marketing campaign designed to avoid the same mistakes as Dynamic Essentials. Raser’s failed venture is not necessarily a deal-breaker, but it’s definitely something prospective distributors should know about.
The biggest take away from Limu is that it’s not a company for those new to multi-level marketing. In addition to the fact that its compensation plan is not conducive to those without experience in recruiting and marketing, the questionable taste and high prices of Limu’s products will make them difficult to sell for someone without a sales or MLM background. It’s also unwise for someone with little MLM knowledge to get involved with Raser’s company considering the failure of his previous company.
That being said, Limu is a good opportunity for someone with a good understanding of the MLM industry. The right person in the right situation will have a chance to benefit from the company’s enticing compensation plan. With more than a dozen ways to make money and attractive bonuses, if you have the skills to succeed in multi-level marketing, you can do quite well with Limu.